Case Study: CartonCloud reduces cost to hire and builds talent pipelines with attract.ai

CartonCloud - Customer Case Study

CartonCloud, a Gold Coast-based logistics startup with a growing international team, needed to build a stronger recruitment process during a rapid expansion. As the company’s first People, Culture and Talent Manager, Rebecca McDonald had to create a pipelining strategy, improve search and outreach, and set up candidate care, but found that recruiters, LinkedIn, and job boards were not producing suitable talent with the right mix of product and logistics experience.

Using attract.ai’s hybrid Attract Assist model, CartonCloud received hand-picked candidates, personalized outreach, and automated message sequences supported by hiring manager follow-ups. attract.ai helped the team fill a Product Owner role with two hires, achieve a 64% connection rate and 21% progression to screened/interview stage, and later make a third hire who covered both Team Lead and Mobile Developer needs, while significantly reducing cost to hire and building healthy, long-term talent pipelines.

CartonCloud

Rebecca McDonald

CartonCloud