Case Study: Dolman Law Group boosts PPC performance with Attorney Marketing Network

Dolman Law Group cuts CPC 65.69% with Attorney Marketing Network

Dolman Law Group, a personal injury law firm, faced challenges with their Google Ads campaigns, including a high cost per click, low conversion rates, and limited ad visibility. They partnered with Attorney Marketing Network for dedicated PPC management to attract more qualified leads and improve their return on investment in a highly competitive market.

Attorney Marketing Network implemented a continuous improvement strategy involving daily bid adjustments, a refined high-intent keyword strategy, compelling ad copy, and a conversion-optimized landing page. This solution led to a 65.69% drop in average CPC, a 228.74% increase in clicks, and a 60.8% improvement in conversion rates, significantly boosting qualified leads and phone calls for the firm.

Dolman Law Group