Case Study: Up&Up helps renters build wealth with ATTOM real estate data

Up&Up helps renters buy in as little as 3 years with ATTOM

The customer, Up&Up, sought to overcome the financial inequities of renting by helping tenants build wealth. Their challenge was to find quality investment properties that would appreciate over time, which was essential for their innovative profit-sharing rental model. To accomplish this, they turned to vendor ATTOM for its comprehensive real estate data, specifically utilizing its Property API.

ATTOM provided the solution by supplying the core real estate data that powered Up&Up's in-house acquisition program. Using ATTOM's data, which included property characteristics and school district rankings, Up&Up could identify low-risk neighborhoods and properties with high appreciation potential. This partnership enabled Up&Up's renters to successfully build equity; the vendor ATTOM reports that some renters were ready to purchase their homes in as little as three years.

Up&Up