Case Study: HomeActions achieves higher-quality warm real-estate leads with ATTOM neighborhood data

Triggering Real Estate Leads with Interactive Neighborhood Data

HomeActions is a cloud-based platform that helps real estate agents connect earlier with their sphere of influence through content marketing and interactive articles. Facing the challenge of turning newsletter readers into warm leads, HomeActions integrated ATTOM neighborhood data into its “know-your-neighborhood” interactive pieces so readers can request property and neighborhood details before they commit to buying or selling.

ATTOM supplies the neighborhood and property data that HomeActions calls from ATTOM’s servers when a user submits their name, phone and purpose, returning a detailed URL that agents receive along with the user’s reason for interest. The ATTOM-enabled interactive content has helped HomeActions scale its outreach—about 3.5 million newsletters every two weeks (roughly 7 million per month) for 5,000 Realtor clients—producing clearly qualified, warm leads, strong realtor satisfaction, flexible pricing adoption and a later fixed-price agreement with ATTOM.

HomeActions

Barry Friedman

Chief Executive Officer