Case Study: TK Interactive boosts real estate prospecting with ATTOM property data

TK Interactive boosts prospecting 5-7x with ATTOM

TK Interactive, a Philadelphia-based software development company, sought to improve the prospecting process for real estate agents. Their challenge was to move beyond inefficient methods like cold calling and provide a more targeted, data-driven approach to identifying homeowners likely to sell their properties. To build their predictive prospecting platform, nSkope, they turned to vendor ATTOM for comprehensive property data.

ATTOM provided the foundational data for TK Interactive's solution, supplying neighborhood information, real estate transactions, home valuations, and geographic insights. By leveraging ATTOM's bulk data within its proprietary algorithm, nSkope was able to accurately identify potential seller leads and generate contextualized homeowner profiles for agents. This solution delivered significant results, with TK Interactive reporting that users achieved conversion rates 5 to 7 times higher than traditional cold calling, dramatically improving the efficiency and effectiveness of real estate lead generation.

TK Interactive