Case Study: SOLD.com achieves improved seller outcomes and faster, simpler home sales with ATTOM Data Solutions

SOLD.com Caters Specifically to Sellers, Leverages Data from ATTOM

SOLD.com is a marketplace launched in January 2018 to serve a gap in real estate tools for home sellers—who historically had fewer data-driven resources than buyers. To build personalized recommendations that help sellers choose among traditional agents, iBuyers, and alternative brokers, SOLD.com integrates property and market intelligence from ATTOM, including ATTOM’s public recorder data and valuation models.

Using ATTOM’s parcel-level dataset and AVM capabilities, SOLD.com algorithmically combines owner, property and market attributes with machine learning to match thousands of sellers to the best selling path and show up to three automated home values (including ATTOM’s high‑grade model and Zillow) per property. The ATTOM-powered solution has helped accelerate listings, reduce seller stress, and improve sales outcomes—customers report successful listings through SOLD.com’s recommended partners and measurable transparency from multiple AVMs.

SOLD.com

Ohan Antebian

SOLD.com