Case Study: OwnAmerica achieves accelerated SFR outreach and accurate portfolio valuation with ATTOM Data Solutions

Single Family Rental Platform Puts Pedal to the Metal with Marketing Lists

OwnAmerica, an online single-family rental (SFR) marketplace, needed a way to quickly identify and engage SFR operators and offer portfolio valuation services in a rapidly growing market. To meet that challenge, OwnAmerica used marketing lists generated by ATTOM from its nationwide property database of more than 155 million U.S. properties.

ATTOM provided property‑level marketing lists that include ownership status for non‑owner occupied homes, property characteristics, and home‑value data, enabling OwnAmerica to target operators more precisely and offer portfolio valuations. By leveraging ATTOM’s data, OwnAmerica scaled outreach and valuation services to accelerate customer acquisition and push for greater market share.

OwnAmerica

Greg Rand

Chief Executive Officer