Case Study: Purplebricks achieves rapid, data-driven disruption of the realtor role with ATTOM Data Solutions

Purplebricks - Customer Case Study

Purplebricks, a real estate tech company that offers homeowners a flat-fee listing alternative to traditional commission-based agents, needed scalable, accurate property and neighborhood intelligence to replace the agent-as-gatekeeper model and power self-service buyer/seller workflows. To do that, Purplebricks tapped ATTOM Data Solutions (ATTOM) for property and neighborhood data from the ATTOM Data Warehouse to underpin listings, market insights and online transaction tools.

ATTOM’s data was integrated into Purplebricks’ website and platform to provide community insights, MLS listings, online offer/negotiation tools and automated buyer/seller workflows. That data-driven capability helped Purplebricks expand to six U.S. states since its 2017 U.S. launch, secure a $177 million investment in Q1 2018, and deliver measurable consumer benefits — a $3,600 flat seller fee (about $8,900 savings on a $500,000 sale in typical commission avoidance) and a $1,000 buyer rebate — while sustaining adjusted-EBITDA cashflow positivity. ATTOM’s data therefore played a key role in enabling Purplebricks’ disruptive, scalable model.

Purplebricks

Eric Eckardt

U.S. Chief Executive Officer