Case Study: Opcity achieves rapid lead conversion and business growth with ATTOM Data Solutions

Opcity “Decides with Data” to Solve Lead Conversion Problem

Opcity, led by CEO Ben Rubenstein, set out to solve a real estate lead conversion problem: millions of online inquiries but very few closed transactions because agents and brokers weren’t equipped to respond or match consumers to the right agent. To fuel its data-driven approach — summed up in its value “Decide with Data” — Opcity partnered with ATTOM and used leads from ATTOM’s RealtyTrac platform to source actionable property and consumer information.

ATTOM’s RealtyTrac provided normalized, high-quality leads that Opcity put through rigorous testing and ultimately began capturing at scale, letting Opcity integrate those leads into its real‑time matching, rapid-response and machine‑learning stack. With ATTOM-sourced leads, Opcity scaled to serve 50,000 agents and 5,000 brokerages, process hundreds of thousands of leads monthly, deliver a 3–5x higher close rate than the industry average, improve its close rate 172% and boost caller productivity by ~300%, culminating in a $210 million exit.

Opcity

Ben Rubenstein

Chief Executive Officer