Case Study: Offerpad achieves rapid iBuyer scale and higher resale margins with ATTOM Data Solutions

Offerpad - Customer Case Study

Offerpad, an iBuyer that began buying homes directly from sellers in 2015, faced the challenge of scaling a fast, certainty-focused home-selling experience across multiple markets while accurately pricing purchases and managing renovations. To support those decisions, Offerpad relied on ATTOM Data Solutions’ property and neighborhood data and analytics to benchmark offers, assess market trends, and drive property-level decisions.

By combining ATTOM data with its proprietary technology, Offerpad expanded into eight markets, raised $410 million in funding, and — together with Opendoor — accounted for nearly 10,000 home purchases over five years. ATTOM’s analysis showed Offerpad resales in Phoenix had a median gain of $26,400 within 12 months, and Offerpad reports about $130 million in monthly transaction volume (a >$1.5 billion annual run rate), illustrating how ATTOM data helped improve pricing, speed-to-market, and measurable financial performance.

Offerpad

Cortney Read

Director of Communications & Outreach