Case Study: Leading Government Agency achieves targeted constituent outreach and cost-effective hiring with ATTOM

Neighborhood Data in Government Marketing

Leading Government Agency faced the challenge of reaching and engaging local constituents and recruiting qualified candidates with limited marketing resources. To improve targeting for political outreach, constituent information, and employee recruitment, the agency partnered with ATTOM and used ATTOM’s parcel boundaries, demographic, neighborhood and property data to build more precise, locally focused marketing campaigns.

ATTOM supplied comprehensive neighborhood and property datasets that the agency used to create targeted marketing lists (by income, age, ethnicity, occupation) and granular boundary-based segments for personalized outreach and recruitment of college-educated prospects. The result was more effective engagement and higher ROI through smaller, cost‑effective campaigns; ATTOM’s coverage—502 metros, 328,356 residential subdivisions, 40,878 neighborhood boundaries, 155+ million properties and 99% population reach—and its EDMP data validation underpinned these measurable gains.