Case Study: Divvy Homes challenges the buy-or-rent paradigm and expands in Midwestern markets with ATTOM market trend data

Market Trend Data Helps Divvy Challenge the Buy-or-Rent Paradigm

Divvy Homes, a San Francisco–based fractional homeownership company, is challenging the traditional buy-or-rent paradigm in Memphis, Atlanta and Cleveland by buying homes for prospective homeowners, renting them back for three years while renters build equity credits toward purchase. To identify stable, high-yield markets and mitigate operational risk, Divvy Homes turned to market trend reports from ATTOM.

ATTOM supplied comprehensive market trend data — including historical home price appreciation, gross rental yields, property values and equity, foreclosure activity, property and neighborhood characteristics — which Divvy used to select and remain concentrated in predictable markets. With ATTOM’s insights, Divvy Homes has purchased more than 100 homes since October 2017 (average purchase price $131,000 per ATTOM analysis), increased demand for its product and seen less competition from investor cash offers, demonstrating measurable market-selection impact.

Divvy Homes

Adena Hefets

Co-Founder