Case Study: Leading Mortgage Lender achieves higher conversion rates and personalized mortgage marketing with ATTOM

How ATTOM’s Property and Demographic Data Benefits Mortgage Marketing

Leading Mortgage Lender, a mortgage originator operating since 2005, faced an oversaturated market and the challenge of reaching and converting hard-to-reach segments (notably millennials) with traditional marketing. To improve personalization and targeting across social, email, OOH and direct mail campaigns, the lender turned to ATTOM, leveraging ATTOM’s property and demographic data and its Bulk Property Data Licensing solution.

ATTOM delivered multi-sourced property, owner, mortgage, foreclosure and neighborhood datasets from its enhanced national property data warehouse (covering 155 million U.S. properties), enabling the lender to target specific prospects, offer tailored loan options, and generate instant, accurate refinance and purchase quotes. As a result of ATTOM’s data, Leading Mortgage Lender saw significantly higher conversion rates and better ROI on direct mail and email campaigns, expanded reach into key segments, and a substantial increase in prospects converted to homeowners.