Case Study: Leading Real Estate Brokerage achieves higher conversions and better-qualified leads with ATTOM's community and demographic data

How ATTOM’s Community and Demographic Data Has Increased Conversions for a Leading Brokerage

Leading Real Estate Brokerage faced stiff competition converting online leads into clients and needed a way to make property listings stand out. They partnered with ATTOM, using ATTOM’s neighborhood and demographic data and its bulk data licensing solution to enrich landing pages with contextual information that differentiates listings quickly and at scale.

ATTOM’s data—covering community attributes, nightlife, shopping, employment, and detailed K–12 school metrics—was integrated into listing pages to help prospects envision life in each neighborhood and to pre-qualify leads. As a result, the Leading Real Estate Brokerage saw a marked increase in millennial interest, more high-quality inquiries from prospective buyers, and a substantial rise in monthly conversions, enabled by ATTOM’s comprehensive coverage and automated bulk data delivery.