Case Study: HomeAuctionLists.com achieves centralized, data-powered investor lead generation with ATTOM

HomeAuctionLists.com Defragments Investor Leads with Property Data

HomeAuctionLists.com, launched by investor Keith Fiskum in 2018, was created to solve the fragmented state of real estate investor leads by unifying on‑market and off‑market opportunities. The site centralizes recorder, tax assessor and foreclosure property data from ATTOM (ATTOM Data Solutions) so investors don’t have to pull from multiple sources.

ATTOM’s datasets power tiered and custom lead packages and prescreening tools on HomeAuctionLists.com, with phased geographic rollouts starting in Texas, Georgia and North Carolina. By using ATTOM data the platform reduces marketing spend for new investors, speeds lead qualification, and supports a buy‑low/add‑value strategy — Fiskum cites rehabs that increased rents from about $650 to $800 as an example of measurable upside.