Case Study: Windfall Data achieves optimized nonprofit fundraising with ATTOM Data Solutions' home equity data

Home Equity Data Optimizes Fundraising Efforts for Nonprofits

Windfall Data helps nonprofits identify, understand and engage affluent donors using home equity and property/owner characteristic data from ATTOM. Faced with a shrinking share of donations from corporations and the risk of recession-driven budget cuts, Windfall’s challenge was to help clients find high-net-worth individuals who continue giving and to adapt pricing so nonprofits can plan their fundraising budgets.

Windfall implemented ATTOM’s home equity and property data to build targeted donor profiles and shifted to longer-term, locked-price contracts so nonprofits can budget without repeated approvals. Using ATTOM data, Windfall has helped clients sustain fundraising investments and target donors more effectively, and CEO Arup Banerjee notes that donation dollar volume has historically increased every year except during major recessions (1987, 2008–2009), underscoring the resilience this approach supports.

Windfall Data

Arup Banerjee

Chief Executive Officer