Case Study: RevAir achieves 136.7% higher click-through rate with ATTN Agency's identity and behavioral personalization

RevAir boosts click-through rate 136.7% with ATTN Agency

Revair, a hair care brand, faced challenges with its email marketing flows. Their creative content primarily featured Type 4 hair, underrepresenting customers with other hair types. They were collecting zero-party data on hair type but not using it, and their abandonment flows were limited by generic content. They partnered with ATTN Agency to address these issues using the Klaviyo platform.

ATTN Agency implemented a two-layer personalization solution. They activated the collected hair type data to dynamically tailor imagery and messaging to each subscriber. They also rebuilt abandonment flows with custom HTML to show educational content specific to the products a customer had viewed, increasing relevance. This strategy, executed by ATTN Agency, resulted in a 136.7% increase in click-through rate, a 75.3% lift in revenue per recipient, and a 53.1% increase in total flow revenue.

Revair