ATTN Agency
20 Case Studies
A ATTN Agency Case Study
RejuvaFresh, a brand with a high-value product catalog, faced the challenge of inefficient Google Shopping campaigns. Their feed structure lacked the necessary segmentation to align with customer intent, which limited control over search queries and led to poor budget distribution. This issue was compounded by seasonal demand spikes that required a more strategic promotional approach. They partnered with ATTN Agency for its Paid Search and Shopping management services to address these problems.
ATTN Agency implemented a solution that involved enriching the product feed with optimized attributes and restructuring the campaign architecture by category and subcategory for better intent alignment. They shifted budget toward higher-ticket items to increase average order value and moved from Performance Max to Standard Shopping campaigns for greater control. This strategy drove remarkable results for RejuvaFresh, including a 117% year-over-year sales growth and a 103% increase in average order value, scaling their annual net sales from $5.3M to $16.3M.