Case Study: Midnight Hour achieves a 42% revenue per message increase with ATTN Agency's RCS program

Midnight Hour lifts revenue per message 42% with ATTN Agency

ATTN Agency helped Midnight Hour overcome the challenge of evolving beyond the limitations of SMS to determine if Rich Communication Services (RCS) could deliver measurably better performance for their high-value customer communication campaigns.

ATTN Agency built Midnight Hour's RCS program with a phased, performance-first approach, deploying strategic formats like RCS Cards and Carousels across key campaigns. This solution delivered significant results for the brand, including a 42% increase in revenue per message, a 39% lift in conversion rate, and a 46% increase in overall revenue.

Midnight Hour