Case Study: Goose Creek Candle achieves 20.73x ROAS with ATTN Agency

Goose Creek Candle drives 20.73x ROAS with ATTN Agency

Goose Creek Candle faced the challenge of reactivating a substantial base of its high-value lapsed customers who were no longer reachable through digital channels. These customers had previously made purchases but could not be engaged via email or SMS, presenting a major opportunity during the critical Black Friday sales window. The company partnered with ATTN Agency to address this.

ATTN Agency implemented a solution using Klaviyo Marketing Analytics for RFM segmentation and PostPilot for execution. They built a 17-segment direct mail campaign timed to arrive before the Black Friday sale. This strategy generated 100% incremental revenue, achieving a remarkable 20.73x blended ROAS, with the top champion customer segment delivering a 39.31x return.

Goose Creek Candle