Case Study: Bones Coffee achieves 6.43x ROAS with ATTN Agency's Direct Mail Catalog

Bones Coffee generates 6.43x ROAS with ATTN Agency direct mail catalog

Bones Coffee, a coffee company, faced the challenge of re-engaining a substantial base of its previous customers who had become unreachable through email and SMS channels. ATTN Agency was enlisted to help find a high-impact way to reconnect with these lapsed customers ahead of a seasonal flavor transition.

ATTN Agency designed a fully branded direct mail catalog for Bones Coffee, targeting 50,000 precision-segmented households that could no longer be reached digitally. This solution by ATTN Agency generated a 6.43x blended return on ad spend and delivered 100% incremental revenue.

Bones Coffee