Case Study: Union Square Ventures achieves a single source of truth with Attio

How USV turned siloed data into a source of truth with Attio

Union Square Ventures (USV), a venture capital firm, needed a better way to manage its growing network of founders, investors, events, and deal flow after its legacy CRM left key relationship data scattered across teams. The firm struggled with low adoption, limited search and customization, and a lack of visibility into important operational data.

With Attio, USV built a flexible CRM tailored to its business model, including custom objects for Events and Searches, plus workflows and integrations to automate updates and onboarding. Attio became the team’s single source of truth, driving over 90% company adoption in under three months, unifying thousands of relationships, supporting 100+ events a year, and saving hours each day through automation.

Union Square Ventures

Matt Cynamon

Head of Library Sciences