Case Study: Seedcamp accelerates deal flow and saves hundreds of hours with Attio

How Seedcamp built the perfect deal engine using Attio

Seedcamp, the European startup investor, needed a flexible CRM that could handle its complex deal flow and extensive network more efficiently. After testing several CRMs and using Airtable as a temporary workaround, the team chose Attio to build a tailored system that better matched its venture capital workflow.

Using Attio’s custom objects, workflows, API, and integrations, Seedcamp created a bespoke deal engine and source of truth for its investment team. The result was improved visibility across every stage of the pipeline, faster lead management, and an automation-driven workflow that saves hundreds of hours per month.

Seedcamp

Miguel Pinho

Head of Technology