Case Study: Conduit achieves scalable GTM and post-sales visibility with Attio

How Conduit powers its GTM motions using Attio

Conduit, a Web3 infrastructure provider, was growing faster than its manual setup in Notion could handle. The team struggled to track prospects, deployments, customer relationships, and post-sales activity across a rapidly expanding business, leaving engineering, finance, and support without a single view of each customer.

Conduit implemented Attio as a flexible CRM and automation engine for its hybrid GTM and post-sales operations, including custom objects for deployment tracking and workflows for funnel automation. With Attio, the company saved dozens of hours each week, achieved 100% adoption across GTM teams, gained full visibility into account management, and now has automatic funnel insights across customers and deployments.

Conduit

Tyler Bubin

Director of Revenue