Case Study: White Rabbit Group boosts Marrickville launch buzz with The Atticism PR

White Rabbit Group grows with The Atticism PR over 7+ years

White Rabbit Group, a Sydney-based café and bakery collective, sought to generate significant buzz and media interest for the launch of their new flagship location in Marrickville. They engaged their long-term partner, The Atticism PR, to manage a comprehensive public relations campaign that would authentically communicate their brand's premium, community-focused ethos.

The Atticism PR executed a multi-faceted PR solution that included venue launch press, media relations, and storytelling that highlighted the client's scratch-made philosophy. The campaign successfully secured widespread editorial coverage across food and lifestyle publications, reigniting public interest and driving foot traffic. The Atticism's efforts reaffirmed White Rabbit Group's position as a leading and trusted name in Sydney's hospitality scene.

White Rabbit Group