Case Study: The Wood Roaster achieves greater brand awareness with The Atticism PR

The Wood Roaster boosts brand awareness with The Atticism PR from 2018–2020

The Wood Roaster, a distinctive specialty coffee roaster in New South Wales, faced the challenge of building brand awareness during a pivotal growth phase. They engaged The Atticism to help communicate their unique wood-fired roasting process and products to a wider audience through strategic PR and media outreach.

The Atticism developed and executed a focused media campaign that highlighted the client's sustainable craft and award-winning products. This solution secured earned media coverage across lifestyle and hospitality publications, successfully positioning The Wood Roaster as an innovative leader. The campaign increased both retail and wholesale interest, supporting the brand's expansion into new markets.

The Wood Roaster