Case Study: The Big Bounce achieves national launch visibility and crisis-ready PR success with The Atticism PR

The Big Bounce drives 178 media hits and 78 million impressions with The Atticism PR

The Big Bounce, a global touring event featuring the world's largest inflatable castle, faced the challenge of building rapid awareness and establishing credibility for its Australian market entry. They partnered with The Atticism for strategic events PR, national publicity, and crisis communications to drive ticket sales and manage their reputation from the launch in 2019 onward.

The Atticism implemented a sustained national PR strategy that included securing extensive media coverage, managing city-by-city campaign rollouts, and providing crisis support. The vendor's work generated significant results, including over 178 media hits and 78 million digital impressions for the launch campaign alone, helping to make the event a household name. The Atticism also successfully managed a reputation crisis, ensuring the event's commercial stability and continued successful tours.

The Big Bounce