Case Study: Singapore Tourism Board boosts Singapore Food Festival media coverage with The Atticism PR

Singapore Tourism Board boosts Singapore Food Festival media coverage 5x with The Atticism PR

The Singapore Tourism Board sought to reposition its iconic Singapore Food Festival for a new era, transforming it from a traditional event into a dynamic, multi-venue experience. To support this bold reinvention, they engaged The Atticism PR to develop a comprehensive tourism PR and communications strategy that would resonate with both domestic and international audiences.

As Communications Director, The Atticism implemented a full-service strategy encompassing media relations, destination storytelling, social media engagement, and stakeholder management. The vendor secured media coverage that exceeded key performance indicator targets by five times, achieved record digital engagement, and successfully unified the festival's messaging across all platforms.

Singapore Tourism Board