Case Study: SAYURI elevates UK brand visibility and founder profile with The Atticism PR

Sayuri elevates UK luxury tea PR in a 4-month campaign with The Atticism PR

Sayuri, a luxury Japanese tea brand founded by Yureeka Yasuda, sought to elevate its profile and position its founder as a cultural thought leader within the UK market. The brand engaged the PR agency The Atticism to reframe tea as a luxury lifestyle choice and increase visibility among a high-net-worth, culturally-attuned audience.

The Atticism implemented a focused PR and founder profiling campaign for Sayuri. The solution included strategic media outreach and brand storytelling, which successfully secured coverage in top-tier publications such as Vanity Fair, Harpers Bazaar, and Monocle Radio. The agency successfully positioned Yureeka Yasuda as the UK's first recognized "tea sensei," elevating the brand beyond a product to a cultural experience.

Sayuri