Case Study: My Love Your Love achieves a seamless app launch and increased awareness with The Atticism PR

My Love Your Love launches app with The Atticism and lands an 8-page spread

The Atticism PR was hired by My Love Your Love, a relationship therapy app founded by clinical psychologists, to manage its launch and increase national awareness and app downloads. The challenge was to cut through the competitive digital health market and position the new app as a credible and approachable resource for couples.

To address this, The Atticism developed a comprehensive PR strategy focused on media outreach and brand storytelling. They secured targeted placements in health, lifestyle, and tech publications and positioned the app's founders as expert voices through interviews and commentary. This approach successfully generated significant media coverage, boosted brand credibility, and drove user downloads for the app launch.

My Love Your Love