Case Study: Knafeh Bakery dominates Sydney media and grows social following with The Atticism PR

Knafeh Bakery dominates Sydney media in 1 month with The Atticism PR

Knafeh Bakery, a boutique outdoor food vendor operating from a converted shipping container, faced the challenge of building a consistent customer base despite frequently moving locations around Sydney. Their main goal was to create a fun brand with a strong historical connection while ensuring consumers would actively follow their movements online rather than relying on location-specific coverage. The Atticism PR was engaged to manage their brand story and public relations.

The Atticism PR developed a unique brand story for Knafeh Bakery based on a lesser-known biblical tale, which was painted directly onto the shipping container. They refined the brand offering to create a sense of mystery and media appeal, pitching newsworthy updates to press. As a result, Knafeh dominated Sydney media publications within one month and gained over 5,000 social media followers. The vendor also supported a successful road trip campaign from Sydney to Melbourne.

Knafeh Bakery