Case Study: Easy Lane boosts awareness with The Atticism PR

Easy Lane earns 8-page spread with The Atticism PR

The customer, Easy Lane, a dining venue located inside the Windsor RSL, faced the challenge of growing awareness for its concept outside the usual scope of coverage for most CBD-focused media titles. The vendor, The Atticism PR, was entrusted to overcome this difficulty and secure significant press attention for the venue.

The Atticism PR identified the emerging poke trend and positioned Easy Lane as the first venue in Sydney to offer it. This strategic move secured the client coverage in major publications including Qantas Magazine, The Daily Telegraph, Urban List, and Broadsheet. The results were so successful that Easy Lane re-engaged The Atticism for subsequent campaigns to promote new seasonal menus and activities.

Easy Lane