Case Study: Double Chin Eats builds Sydney brand awareness with The Atticism PR

Double Chin Eats launches Sydney flagship with The Atticism and lands 8-page media feature

The Atticism PR worked with Double Chin Eats (dce), a new Sydney-based restaurant specializing in reimagined Asian comfort food. The challenge was to launch the brand and break through the noise in a highly competitive food and beverage market without the benefit of a celebrity chef or an existing reputation, establishing immediate brand credibility.

The Atticism developed a high-impact launch strategy that included a viral collaboration with Gelato Messina and curated media drops. This approach secured significant media coverage in major outlets and successfully positioned the restaurant as a must-visit destination. As a result, Double Chin Eats established a strong foothold in Sydney, generating substantial buzz and building a loyal customer base from its launch.

Double Chin Eats (dce)