Case Study: Canterbury-Hurlstone Park RSL boosts local venue awareness with The Atticism PR

Canterbury-Hurlstone Park RSL runs a month-long creator campaign with The Atticism PR

The Canterbury-Hurlstone Park RSL club faced a challenge in bridging the gap between its modernized venue offerings and its local community's perception. Despite having refreshed spaces and compelling weekly specials, a new generation of young adults and families in the Sydney area were largely unaware of the club's transformation. To address this, the club engaged The Atticism for an influencer marketing and community engagement campaign.

The Atticism designed and implemented a "locals-first" influencer marketing strategy. Rather than using paid posts from major influencers, the solution centered on hosting a month-long program of genuine visits for local creators from the Canterbury-Bankstown and Inner West areas. The agency handled all creator vetting, campaign logistics, and tracking. The campaign was live at the time of writing, with results anticipated; the immediate impact was generating authentic local buzz and conversation around the venue through the creators' organic posts.

Canterbury-Hurlstone Park RSL