Case Study: Black Market Coffee strengthens brand identity and community reach with The Atticism PR

Black Market Coffee partners with The Atticism PR since 2021 to refresh brand and boost Sydney foot traffic

Black Market Coffee, a specialty coffee company in Sydney, engaged The Atticism PR for a strategic review and brand refresh. The challenge was to better align the company's visual identity and communications strategy with its evolving goals and community-first approach to strengthen its position in the competitive coffee market.

The Atticism PR implemented a comprehensive solution beginning with a discovery audit, which led to a full brand refresh. They provided ongoing PR support for the launch of a new flagship space, COVID-era adaptations, and specific collaboration campaigns. This work helped Black Market Coffee strengthen its brand identity, increase community loyalty and foot traffic, and successfully expand its presence, with The Atticism remaining a trusted communications partner.

Black Market Coffee