Case Study: Atom Brands achieves successful Australian brand launches with The Atticism PR

Atom Brands launches Australian PR campaigns with The Atticism PR over 2 years

Atom Brands, a UK-based company, sought to launch and promote several of its beverage brands into the Australian market. The company faced the challenge of executing a targeted PR campaign from another hemisphere. They partnered with The Atticism PR, a firm with offices in both the UK and Australia, to leverage its local market expertise and media connections.

The Atticism PR implemented a multi-brand strategy, including organizing a bar swap event in Melbourne for Ableforth’s Bathtub Gin and managing nationwide media sampling. For the Drinks by the Dram brand, the agency promoted seasonal products like advent calendars. The results far exceeded Atom Brands' expectations, generating great quality coverage. The Global PR Manager for Atom Brands praised The Atticism for its flexibility, professionalism, and positive work ethic.

Atom Brands