Case Study: GoCardless boosts product launches and sales conversations with Attest

Why 100% of GoCardless’s product & feature launches leverage pain points

GoCardless, a London-based fintech, needed a way to define and quantify consumer pain points so it could better address payment challenges and communicate its value proposition more effectively. To do this, the company turned to Attest for market and customer research.

Using Attest’s simple research platform and support from its Customer Research Team, GoCardless surveyed customers across five global markets to identify key pain points throughout the payments process. The research uncovered 8 key pain points, improved value proposition articulation by 20%, and led to 100% of product and feature launches being backed by research, with the sales framework used in 25–30% of conversations versus 5–10% before.

GoCardless

Siamac Rezaiezadeh

Director of Product Marketing