Case Study: Oddbox achieves £200k savings on national expansion with Attest

Saving £200k on national expansion with Oddbox

Oddbox, a London-based veg box brand expanding into the Midlands, the Southwest and Wales, faced the challenge of gauging regional brand awareness before planning launch campaigns and media buys. They used Attest for brand tracking to measure prompted and unprompted awareness and to understand how consumers in each region discovered and responded to marketing.

Attest’s brand-tracking insights showed unexpectedly high awareness in the target regions and revealed regional differences (e.g., the Midlands were receptive to influencers and leafleting, while the Southwest/Bristol were more skeptical), enabling Oddbox to tailor their media mix. As a result, Oddbox cut ad spend, saved £200k on leafleting, reduced influencer CPA by 34% and grew Instagram following by 101k — delivering a more efficient national launch thanks to Attest.

Oddbox

Liz Yates

Head of Growth