Case Study: Premier Foods strengthens retailer partnerships with Attest

Premier Foods used meat-free insights to strengthen a partnership with a leading retailer

Premier Foods, a Hertfordshire-based food company behind brands like Sharwoods, Paxo, Bisto, and Mr Kipling, wanted to strengthen its relationships with key UK retailers. To stand out from competitors, the company needed to provide retailer customers with valuable category thought leadership and strategic direction, using insights that were more unique than standard market analysis.

Using Attest’s survey platform, Premier Foods gathered primary data from retailers’ shoppers and total market shoppers to understand dietary profiles, shopping habits, and product discovery behavior. Attest helped Premier Foods turn this data into compelling, bespoke reports that highlighted shopper needs and product range gaps, strengthening retailer relationships and establishing Premier Foods as a category thought leader, with the company describing the surveys as an “absolute game-changer.”

Premier Foods

Emily Jones

Category & Shopper Strategy Manager