Case Study: Manscaped achieves optimal pricing and positioning with Attest

Manscaped measure brand perception to inform pricing

Manscaped, a male grooming brand based in California, used Attest’s market analysis to understand how consumers perceived its brand compared with competitors as it expanded into new categories. The company wanted to identify its brand premium and find the right pricing “sweet spot” so it could position products correctly.

Using Attest, Manscaped surveyed target consumers on how they viewed different brands in each category, especially in terms of quality. The research confirmed several pricing and positioning decisions, helping Manscaped set prices aligned with brand perception and plan further testing to support its high-quality positioning in new categories.

Manscaped

Monica Aguilo

Senior Director – Consumer Insights