Case Study: Little Moons converts TikTok virality into sustained sales growth with Attest

Little Moons - Customer Case Study

Little Moons, the Japanese mochi ice cream brand, went viral on TikTok and saw searches surge by more than 1,000% and sales increase tenfold — but needed to turn that short-term buzz into sustainable growth. Working with Attest using audience profiling and a prior brand tracker, Little Moons’ challenge was to identify who their true repeat buyers were, broaden beyond early adopters on social media, and scale distribution to meet rising demand.

Attest’s audience profiling revealed that medium and heavy buyers were affluent 30+ consumers who prioritize quality over price, not just the younger TikTok audience, and its brand tracking provided a benchmark to measure progress. Armed with these insights, Little Moons shifted to PR and retail strategies to reach off-platform shoppers, generating significant press coverage and stronger retail traction; Attest’s data continues to give them measurable baselines to track prompted awareness and consideration as they scale.

Little Moons

Ross Farquhar

Marketing Director