Case Study: JCDecaux achieves faster insights and more effective OOH campaign planning with Attest

JCDecaux Talks Creative Impact & Successful Campaign Planning

JCDecaux, the global out‑of‑home (OOH) media owner, faced the challenge of planning integrated OOH and digital campaigns that reliably reach the right audiences and prove creative impact. To speed up and sharpen their audience and creative testing, JCDecaux used Attest’s always‑on consumer research platform to inform site selection, audience targeting and creative decisions — including work for startup headphone brand Nura.

Attest provided fast, bespoke survey insight that let JCDecaux test two creative executions and identify the product‑focused advert as the best driver of interest for a new brand. That insight helped JCDecaux book the campaign, which produced an uplift in online traffic, and transformed their research workflow — cutting turnaround from a two‑week commissioning process to a couple of days, enabling continuous test‑and‑learn and empowering the team to deliver better, faster plans using Attest.

JCDecaux

George Kelly

Insight Executive