Case Study: Zzoomm achieves clearer product naming and stronger brand trust with Attest

How Zzoomm powered up their new broadband offering

Zzoomm, a broadband startup in Oxford, UK, needed help naming new products and positioning its full-fibre offering to better appeal to target demographics. They turned to Attest for creative testing and consumer feedback to understand whether customers responded better to “Full Fibre” language or speed-based product names.

Using Attest, Zzoomm quickly ran surveys with qualified respondents who were responsible for household broadband decisions, testing naming options, pricing structures, contract terms, and brand colourways. The insights helped shape the products and services launched in early 2023, including a change to simpler, more trustworthy colourways and clearer naming, and Zzoomm later reached 10,000 customers across the UK.

Zzoomm

Simon Gray

Head of Marketing