Case Study: Ubiquitous proves taxi advertising effectiveness and retains a key client with Attest

How Ubiquitous defended a major client relationship

Ubiquitous, a London-based agency that offers advertising on taxis, needed to defend a major client relationship after a research report questioned the effectiveness of taxi advertising. With only a small taxi sample in the original study, the client was at risk of pulling future campaigns, so Ubiquitous turned to Attest for post-campaign creative testing and proof of impact.

Working with an agency partner, Ubiquitous used the Attest platform to run aligned survey questions with a larger, more robust audience of recent central London visitors. The results showed that taxi ads significantly improved brand favorability and consideration, and people who recalled seeing the ads were 15% more likely to apply for the product. Attest provided the quantifiable evidence Ubiquitous needed to keep the client on side and continue running campaigns throughout the year.

Ubiquitous

David Sore

Director of Marketing