Case Study: Torani boosts new product sales by 55% with Attest

How Torani evidenced demand for new drink flavors & boosted sales 55%

Torani, a flavored syrup producer for foodservice operators in the U.S. and globally, wanted to better understand the market opportunity for new product ideas—especially in niche segments like infused energy drinks. The team wasn’t confident prioritizing R&D requests from operators because they lacked reliable data on category size and consumer demand, so they turned to Attest for help.

Using Attest’s new product development surveys, Torani researched attitudes, usage, and flavor preferences among infused energy drink consumers. The findings showed strong demand for fun flavors and customization, helping Torani launch three new flavors and achieve 55% higher sales volume than the prior year, plus 300 more locations adding the flavors and more than 550,000 drinks sold.

Torani

Andrea Ramirez

Consumer & Customer Market Insight Manager