Case Study: Bought By Many (pet insurer) achieves data-driven scaling and improved brand awareness with Attest

How to Disrupt an Established Category Bought By Many’s Data-Driven Strategy

Bought By Many is a disruptor in the pet insurance market that needed to scale quickly while proving product-market fit and building brand awareness beyond strong search performance. To move from niche SEO and PPC wins to broader brand growth, they turned to Attest for ongoing consumer insight — using Attest surveys and a brand tracker to understand awareness, customer needs, and market opportunity.

Attest provided Bought By Many with survey-backed data and a brand tracker that informed PR, content, product decisions and international launches, and opened access to insights across teams and senior leadership. The result: clearer brand strategy, faster market entry (they grew quicker in Sweden than at the same point in the UK launch), stronger internal buy-in for brand investment, and the ability to validate and measure campaigns before rollout thanks to Attest’s research.

Bought By Many

Digby Bodenham

Content Marketing Manager