Case Study: TicketSwap drives hearing health awareness in the event industry with Attest

How TicketSwap got the music industry listening

TicketSwap, the ticket resale platform for music fans, wanted to expand its brand beyond ticketing and become more synonymous with the wider events industry. To do that, they needed to identify an important issue they could credibly champion, and turned to Attest’s market analysis and survey research to explore whether hearing health at gigs and festivals was an overlooked problem.

Attest surveyed eventgoers in the UK and France to test TicketSwap’s assumptions about awareness of sonic safety, asking questions about tinnitus, earplug use, and ringing ears after events. The research confirmed a major knowledge gap: 50% of UK respondents had either experienced hearing-health problems or knew someone who had, but had done nothing about it, and half had experienced ringing in their ears after an event. Those insights helped TicketSwap launch a year-long “Don’t Miss A Beat” campaign, generate widespread music-industry press coverage, and attract interest from partners across the industry.

TicketSwap

Daniel Glendinning

PR Manager