Case Study: The Vegan Society achieves 9,000 new Vegan Trademark registrations with Attest

How The Vegan Society grew trademark registrations by 9,000

The Vegan Society, a Birmingham-based charity running the Vegan Trademark, wanted to accelerate growth beyond its nearly 47,000 registered products by proving to brands the consumer value and awareness of the Trademark. To get robust, shareable insight quickly and affordably, The Vegan Society used Attest’s research platform and in‑house support to run a targeted brand awareness study.

Attest surveyed 1,000 UK shoppers who identify as vegan, plant‑based, vegetarian or flexitarian about shopping habits and certification schemes, finding that 79% consider third‑party vegan certification important and that the Vegan Trademark was over 17% more recognised than the next logo and the most trusted. Using Attest’s results, The Vegan Society secured new leads and brand partnerships and increased Trademark registrations by nearly 9,000 (to 56,000), while planning further regional and category research.

The Vegan Society

Louisianna Waring

Senior Insight and Policy Officer