Case Study: Evive Nutrition achieves a successful US expansion and standout messaging with Attest

How the Canadian subscription brand used consumer insight to guide their proposition and messaging when they launched in America

Evive Nutrition, a Canadian subscription brand known for frozen smoothie cubes, turned to Attest when expanding into the US to get to know a new audience and differentiate in a more crowded market. Their challenge was validating assumptions about US consumer preferences, messaging, flavours and packaging—plus explaining their flexible subscription model to new customers—so they used Attest’s consumer surveys to inform strategy.

Attest ran targeted surveys and A/B tests that validated Evive Nutrition’s communications, identified the most appealing flavours and packaging messaging, and guided content and creative decisions. Those insights were shared across teams, fed into a US-focused content strategy and a revamped website, and directly shaped value propositions and ad creative—helping Evive adapt its positioning and stand out in the US market.

Evive Nutrition

Amaël Proulx

Brand Manager