Case Study: The Big Prawn Company achieves category growth and retailer buy-in with Attest

How The Big Prawn Co. landed category growth by casting a line into consumer data

The Big Prawn Company, a shellfish brand supplying supermarket own-labels and its own range, faced a confused website and mixed messaging that failed to communicate sourcing, sustainability and audience needs. To ensure their redesign would actually work for target shoppers, Category Manager Claire Evans used Attest’s consumer research platform to test proposed content and imagery with the right audience before and during the build.

Using Attest, The Big Prawn Company uncovered counterintuitive insights (shoppers preferred people/fishing imagery over plate shots), which led them to scale back recipe content, refocus on people-driven storytelling and better showcase sustainability. Attest’s large, fast panel (110m respondents) delivered near-instant, actionable feedback and verbatim quotes that also helped them persuade retailers to improve packaging, on-pack sourcing info and range/pack-size choices—driving better shelf differentiation, trade-up opportunities, and category growth.

The Big Prawn Company

Claire Evans

Category Manager